he deal gives Kambi access to Grosvenor’s 1.7 million UK mobile and desktop customers.
The agreement sees Kambi integrated with the Bede Gaming management platform and enables Grosvenor to leverage its casino base to offer customers the opportunity to place a bet on its digital platform anywhere in the UK or while visiting one of its 55 UK venues.
Kristian Nylén, CEO of Kambi, said: “We are delighted to be partnering with an established and well-known FTSE 250 company in the UK, further validating our strategy of working with blue chip and leading brands in regulated markets. We are excited by the distribution capability that Grosvenor has, not only online but also through its significant land-based casino estate, and we have been impressed with the focus and investments made by Rank to support Grosvenor’s digital strategy. It is a unique opportunity to service a particular segment of the gaming market and we feel proud to be part of the project.”