International edition
October 01, 2020

Company revamps its websites to provide wider range of sports events and in-gaming betting plays

Empire Global launches rebranding program in Italy

Empire Global launches rebranding program in Italy
Empire Global, through its wholly owned ADM licensed subsidiary Multigioco Srl, announced Tuesday the launch of its 2016 Rebranding Program.
Italy | 01/28/2016

Empire Global, through its wholly owned ADM licensed subsidiary Multigioco Srl, announced Tuesday the launch of its 2016 Rebranding Program.

T

he company has refreshed its trademarked New Gioco Italy logo to complement the company's image and has also revamped its online gaming websites to provide a wider range of international sports events as well as in-game betting plays.

The updated product line is now live throughout Italy on the company's branded website.

These improvements provide a superior platform allowing Empire to compete on a level playing field with the largest operators in the Italian gaming space.

"This expanded sports betting platform improves our customer experience while also drawing new prospective clients from competing dotcom operators to our New Gioco brands," said company CEO Michele Ciavarella. "We expect a significant improvement in betting turnover as a result of this implementation."

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