CE Totally Gaming is the gaming industry’s largest annual event and attendance this year is expected to exceed 25,000. Exhibiting at Booth N1-300 of the ExCel London, Income Access’ team at the conference includes Senyard, CMO Sarafina Wolde-Gabriel, Director of Client Relations & Partnerships Jenny Lu, Client Relations Managers Erica Anderson and Melissa Del Gaudio, Communications Manager Alana Levine and Business Development Manager Sarah Robertson.
The company will be demonstrating its multi-channel tracking, reporting and analytics software for gaming brands’ marketing campaigns. Following the addition of a mobile app-tracking solution, the platform has been upgraded with a mobile-responsive design. The Income Access team will also be carrying out demos of the platform’s Ad Serving tool, which allows operators to develop targeted ad campaigns and automated strategies to optimize their conversions.
In addition, Income Access will be showcasing the full range of the company’s marketing services. These include affiliate program management, website environmental audits, SEM audits and services, media buys, content marketing, PR strategy and web design.
On 4th February 2016, LAC begins at the Olympia National, where Income Access will be exhibiting at Booth D3/E1. Wolde-Gabriel, Lu and Anderson will join Affiliate Services Manager Allan Petrilli, Account Management Department Manager Geoff Smorong, Technical Services Manager Sarah McAughey and Affiliate Services Team Leader Corey Tardiff at Europe’s largest iGaming affiliate marketing conference. The team will be showcasing the Income Access Network, the affiliate programs the company manages in-house and its software platform.
Affiliates visiting Income Access’ LAC booth will have the opportunity to enter a prize draw. Prizes include a graphics card worth £900, two iPad Mini 4 16 GB, a GoPro HERO HD video camera and an Apple Watch Sport, courtesy of 188BET, betcart, Chanz, Pinnacle Sports and Quickthink. As well as these company partners, affiliates can also discuss partnership opportunities at the Income Access booth with representatives from OneLotto and vikibet.com.
“We’re excited to exhibit once again at two conferences that are key highlights in the gaming industry’s year,” said Nicky Senyard, founder and CEO of Income Access. “With ICE at the cutting-edge of gaming innovation and LAC demonstrating the ongoing importance of affiliate marketing, both events are incredible places to exchange insights on acquisition, retention and product development as well as emerging verticals and markets.”