he correct score game follows a similar format to Sky's popular "Super6" game, but includes the firm's partial cash-out feature, enabling Colossus players to take cash profits on "live" free tickets throughout the weekend.
The game, which requires players to pick the score in six of the weekend's English Premier League fixtures, is available on the firm's B2C site and is to be rolled out to the firm's B2B partner sites over the next few weeks. The B2B product will be built into the Colossus B2B partner consoles, allowing partners to offer free play tickets across Colossus Bets' multi-sports pools, to different segments of their customers.
"We have built a free-to-play game which puts all other predictor games to the sword in scale and functionality," said Bernard Marantelli, founder and CEO of Colossus Bets. "FreePlay6 offers life-changing prizes and includes all the killer features of our real money pools: leg-by-leg real money cash-out; consolation prizes for 4 or 5 correct from 6; grouped scores to make winning easier; and transparent ticket tracking so players know where they stand as goals are scored and results are confirmed. We have also added a very slick social media option that rewards our clients for sharing – a win-win CRM tool.
"This game will also give our B2B partners an unparalleled tool to acquire, reactivate and retain customers. It provides a soft entry level for new customer acquisition, can be used to reactivate lapsed customers and it can be used to reward active customers. We think this product can become the industry's biggest CRM tool."