International edition
September 24, 2020

LuckyCasino.com

Viral releases casino brand based on virtual characters

Viral releases casino brand based on virtual characters
Viral announced that its group company, Fortuity Holdings, has launched its first B2C casino label.
United States | 01/21/2016

Viral announced that its group company, Fortuity Holdings, has launched its first B2C casino label.

T

he new brand, called LuckyCasino.com, uses characters and map progress to create deeper gaming engagement for the player.

Characters and story-telling are ingrained in human culture and with the advances in technology and HTML5 map animation, the LuckyCasino.com brand has created virtual characters to assist players with solutions to common tasks in the player journey.

The casinos main character is called Lucky’and others include General Sign-up, who assists players with account creation to Dr.Statty, who provides data and play suggestions to improve the gaming experience.

Mark Scicluna, LuckyCasino Lead Concept Illustrator, said: “”Today’s casino players demand more fun and engagement while experiencing the excitement of online casino games. With LuckyCasino I was given the opportunity to fulfil my passion in creating unique illustrations and cool characters.”

Daniel Eriksson, Viral CEO, remarked: “Video gaming, virtualization characters, apps and companions such as Apple’s Siri to Microsoft’s Cortana continue to grow in popularity along with the day-to-day usage as users relate to virtual characters to deliver a deeper and engaging experience to their daily lives. We are tapping into this growing market segment that combines digital entertainment, e-learning, and virtual characters into one experience with the LuckyCasino brand.”

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