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June 24, 2021

4Q of 2015 saw a 14% rise in net revenues from its online division

William Hill hits annual expectations on results

William Hill hits annual expectations on results
William Hill announced that its full year results for 2015 are in line with analyst’s expectations and that expects strong growth this year with the European football championships boosting profits.
United Kingdom | 01/14/2016

William Hill announced that its full year results for 2015 are in line with analyst’s expectations and that expects strong growth this year with the European football championships boosting profits.

I

n the report the UK bookmaker said profits for the year will be £290 million which is what the city expected. The fourth quarter of 2015 saw a rise in net revenues from its online division by 14% compared to the same period in 2014.

“I am pleased that we have delivered results in line with the market’s operating profit expectations for 2015. Online has seen some disruption around the implementation of Project Trafalgar, but we are rapidly addressing that. I am optimistic the advantages that Trafalgar gives us will drive growth, particularly as we gain flexibility and increase our ability to differentiate,” said Chief Executive James Henderson.

The betting firm has now launched its front-end redesign of its mobile application, under its Project Trafalgar scheme to revamp its digital betting platform, and said it has launched its new Macau-focused gaming product online.

 

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