he deal will bring House Advantage's advanced customer loyalty software, HALo Core, to each of Boyd Gaming's 21 wholly owned casino properties. Installation is expected to begin this month.
"Boyd Gaming is committed to providing our guests a truly memorable entertainment experience each and every time they visit us. By partnering with House Advantage, we will be able to create unique and meaningful opportunities for our guests through our award-winning B Connected loyalty program," said Chris Gibase, Senior Vice President and Chief Marketing Officer.
House Advantage President and CEO Jon Wolfe said, "We are extremely excited to begin this partnership with Boyd Gaming and bring our unique loyalty solutions to one of the world's premier casino companies. This new partnership furthers House Advantage's footprint in the United States and leadership position as a provider of loyalty marketing solutions."
House Advantage's HALo CORE is a software suite of patron loyalty technologies. The multi-platform loyalty marketing solution and its Advanced Marketing tools create an engaging experience for the casino patron on and off property, including loyalty rewards, comps, promos. HALo CORE also captures player experience and spending behaviors across all facets of the integrated resort.