etStars will initially be available in select jurisdictions on the domains Betstars.com, Betstars.eu and Betstars.uk, and on dedicated iOS and Android applications. This is the next stage of development of PokerStars' new sportsbook offering, which will continue to be rolled out during 2016.
BetStars will be supported by the launch of an external customer acquisition campaign in the first half of 2016. As part of this marketing campaign, BetStars intends to introduce an innovative new betting product on the platform which will distinguish the brand from competitors.
"We're very excited about the launch of the BetStars brand, and expect it to be one of the most talked about sports betting sites in 2016 as it continues to evolve with new products and features that we believe will set us apart as a betting brand for the true sports fan. We're applying the same dedication and passion we have for poker to sports betting, and intend to create an authentic, world-class offering. The BetStars brand will build on this passion and provide a safe, trustworthy and, most importantly, exciting environment for sports fans," said Rafi Ashkenazi, CEO of Rational Group.
BetStars will initially offer a range of betting options across more than 25 sports, including football, tennis and basketball, as well as specialty offerings such as eSports and poker. More sports, including horseracing, are intended to be added throughout 2016.
The brand will also feature a range of in-play betting options and exclusive offers and promotions that sports bettors expect from a world-class online sportsbook. PokerStars anticipates the brand will expand into additional key jurisdictions throughout 2016, extending its reach to approximately half of PokerStars' unique active poker customers.
BetStars will also offer its customers a seamless experience between sports betting, casino and poker, with a single wallet for all three services.