The Gaming Leaders Webinar Series, (GLWS) which has been curated to assist the industry in its preparations for ICE, will include stand-alone sessions on key gaming markets comprising Brazil, Eastern Europe, Colombia and Mexico, with the list of topics coming under the microscope including the Omni–Channel Customer Experience, Omni Channel Technology, Daily Fantasy Sports and eSports and the Rise of the Millennials.
Explaining the purpose of this latest initiative, Jo Mayer, Marketing Director responsible for ICE said: “In a digital sense we are opening the doors to the ICE Gaming Technopolis early. The webinars, which are being delivered by experts in their respective fields, provide an opportunity for attendees to get a handle on some of the red hot topics which will be debated, dissected and in the case of technology, debuted at ICE.
“We are constantly looking at ways in which we can enhance and improve the ICE experience for our stakeholders and this is a prime example of working with the industry to deliver a greater understanding of the key opportunities visitors will encounter at ICE whether it's technology or territory oriented.”
Rory Credland, who has been responsible for delivering the Gaming Leaders Webinar Series, said: “Our strategy is to extend the ICE experience beyond the one week in February and to provide an opportunity for attendees to maximize on what the ICE Gaming Technopolis has to offer.
“We ran some trial sessions and the response has been remarkable. Clearly, there's a thirst for knowledge and insight surrounding ICE and I'm delighted that the Gaming Leaders Series is able to play an important role in helping to satisfy that demand.”