he company will offer European-based rewards through the company's in-app loyalty platform. Players of myVEGAS Slots and myVEGAS Blackjack will be able to choose from a collection of curated perks, including spa packages, free hotel rooms, and an Ultimate Resorts World Experience.
Playstudios continues to expand its proprietary rewards platform with this addition of a second UK-based partnership. The company also has a running deal with the London-based Hippodrome Casino.
"We're delighted that Resorts World has entrusted us with their newest brand and that they saw the value of becoming part of our loyalty rewards program. Their newly opened Birmingham property will redefine hospitality standards for the region," said Vice President of Business Development for Playstudios, Jeff Netzer.
Barry Clemo, Business Development Director, Resorts World Birmingham said: "We are very excited about our partnership with Playstudios and myVEGAS. We think their offer is an innovative one and we are delighted that as part of the myVEGAS experience there is an opportunity to gain rewards to be redeemed at Resorts World Birmingham. We believe the investment we have made to create an exciting resort destination in the UK will transform the leisure and entertainment landscape in the UK and to form a partnership like this one with myVEGAS is very important to us."