International edition
June 24, 2021

Looks to capitalize on the excitement around DFS

DraftDay Gaming Group acquires SportsTradex customer base

DraftDay Gaming Group acquires SportsTradex customer base
DraftDay Gaming Group announced an agreement with Sports Tradex to acquire SportsTradex's database of customers for the DraftDay platform.
United States | 11/27/2015

DraftDay Gaming Group announced an agreement with Sports Tradex to acquire SportsTradex's database of customers for the DraftDay platform.

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portsTradex, founded in 2012, built a strong and dedicated community of players focused on an alternate style of DFS, including popular "pick'em" games and tiered draft formats.

"SportsTradex was one of the only other operators with pick'em games; a game style ideal for new DFS players and those current players looking for new tournament experiences. We are committed to providing the same great games and superior customer service the SportsTradex users are accustomed to, while ensuring the SportsTradex vision of alternate DFS game styles continues to prosper. We are excited to partner with the SportsTradex team to spark even quicker growth in DraftDay's pick'em slate, which represents a key product in our alternate tournament catalog, and which DraftDay's growing list of B2B partners will be able to offer to their customers," said DraftDay President Nic Sulsky.

"We chose DraftDay because both companies share a vision for daily fantasy sports products that are differentiated from those offered by other DFS operators. But most importantly, DraftDay's strong commitment to player safety and the security of its DFS platform made it the logical choice for us. As the DFS industry continues to grow and evolve, DraftDay's unique B2B model, featuring the safekeeping of partner databases and unmatched consumer protection measures, will be one of the best ways to capitalize on the excitement around DFS. DraftDay has demonstrated technology leadership in daily fantasy sports, and I have every confidence that SportsTradex players will love DraftDay," said Ben Lipson, CEO of SportsTradex.

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