hrough the partnership, mybet will elevate its player marketing and loyalty services and gain instant access to NYX Gaming Group's entire content portfolio via the Open Gaming System (OGS). With a predominant focus on mobile expansion, mybet endeavors to establish additional revenue streams.
Mybet CEO, Zeno Oskko commented, “Mybet’s strategy is to provide a cutting edge product providing the very best gaming experience and the greatest possible choice for our customers across all gaming verticals. By linking up with NYX, we are doubling the number of games available on mybet while at the same time adding great bonus functionality across all casino channels. We are delighted to be partnering with the NYX team and look forward to launching at the earliest opportunity. “
David Flynn, EVP Business Development at NYX Gaming Group said, “This is a very exciting opportunity for both Mybet and NYX. Mybet has been undergoing a process of change to refocus their business. I am extremely confident that together we will achieve a much improved result for their business.” Flynn continued, “The ability to use the NYX Open Platform as their central gaming wallet allows mybet to improve both marketing and loyalty services for their clients. Together with the influx of over 150 mobile games, this makes for a very compelling offering to the market.”