he BTC represents 50 independent bookmakers in the UK, Ireland, Isle of Man and the Channel Islands, including Jennings, Chisholms and Corbett Bookmakers.
As part of this agreement, Inspired will give each bookmaker access to its full range of Virtual Sports and Number games, which will be delivered in to retail locations via Inspired’s new Multi-Viewer system, providing multiple concurrent schedules of events.
Steve Rogers, SVP Digital Games, Inspired, said: “We have over a decade of experience as sole provider to the UK and Irish betting shop market - the independent sector has been an extremely important part of this success story. We are delighted with this partnership with the BTC, which will enable our world leading Virtual Sports portfolio to be extended to over 300 locations. Our Virtual Sports are proven to drive significant incremental revenues; by completing this new agreement with the BTC we are confident that each member will enjoy an uplift in revenue, whilst enabling them to stay competitive and enhance their retail gaming proposition.”
Howard Chisholm, Managing Director of Chisholm Bookmakers and Director of the BTC, remarked: “This deal is great news for Chisholms and other BTC members – by launching Inspired’s Virtual Sports we will enhance our offering to customers, giving them a new exciting sports betting product that will keep them entertained for longer.”