eSports is the fastest growing betting category for both mainstream online gambling operators and pure play eSports dedicated betting brands. This inaugural award aims to recognize operators that are putting community, content and customer service at the core of the experience for the Millennial audience of gamers interested in responsibly betting on global eSports events.
Mark McGuinness, PR spokesperson of eSportsbet, said: “The eSports industry is experiencing rapid expansion in all facets of the supply chain. With that come challenges such as game integrity and choosing a trustworthy betting brand. Therefore, education for the eSports audience that has a proclivity to bet on the outcome of tournaments is paramount for its continued success. It is, therefore, important to assist eSports bettors by building trust with reputable, licensed operators that offer facilities and services on eSports. We canvassed and researched opinion from eSportsbet users and external sources, including mystery ‘gamer’ reports. Out of ten companies compared, Betway scored the overall highest satisfaction rating, with its recent addition of their eSports dedicated hub cited as a determining choice factor for gamers that we surveyed.”