International edition
September 19, 2020

Exclusive interview with Diego Gutierrez, Senior Vice President, Sales and Marketing, Shoutz Inc.

"iGaming is still being adopted much more quickly internationally than in the U.S."

Shoutz's Diego Gutierrez talked with Yogonet, as the company prepares to launch its pilot program in Margarita Island. To find out what he said, read the full article.
United States | 10/26/2015

Shoutz's Diego Gutierrez talked with Yogonet, as the company prepares to launch its pilot program in Margarita Island. To find out what he said, read the full article.

H

ow are your operations in Venezuela progressing?

We are preparing the launch of our pilot program in Margarita Island, a smaller market in Venezuela.  We have begun the distribution of our technology into retail there, which includes software for existing points of sale.  This will allow us to launch in a great environment, with great partners, and in a market that is very representative of the rest of the market in Venezuela.  

What's truly important to us is to have a sustainable business that we can look at long term.  In order to achieve that, you must have great partners, a strong operation, and obviously a compelling product.  We believe Venezuela is a great market, despite the tough economic environment.  We do have great partnerships and the infrastructure in place to be in Venezuela for a long time to come.  As previously mentioned, our roll-out will begin slowly in Margarita and will grow into the rest of the country in the first quarter of 2016.

Shoutz's CEO attended the 2015 edition of the Global Gaming Expo to discuss the Powercode. How has the growth of iGaming influenced the development of the G2E? How do you see the online gaming sector evolving within the show in the next years?

iGaming has had a fundamental effect on the way we in the industry are able to work together to find mutually beneficial solutions to the issue of creating high quality, profitable gaming experiences.  iGaming is still being adopted much more quickly internationally than in the U.S., but U.S. lotteries and gaming companies are adapting to that reality and using mobile and digital progams to enrich customer experiences, even if they’re not necessarily offering online wagers.  A great example of this type of program is our Powercode promotion, which we introduced to Powerball players in the U.S. October 24.

G2E has always been the showcase of the best, the new and the next in gaming, so I think we'll continue to see interactive experiences that don't end on the showroom floor.  It's great to see that, like Shoutz, our peers are showing off the value they can add to gaming experiences by demonstrating the fun at G2E.

You recently announced a new partnership with Abacus Solutions International that will allow both increase lottery points-of-sale. What are the implications of the agreement and what are your expectations?

To simplify our partnership: Abacus' system integrates seamlessly with existing, multi-lane point-of-sale systems, and Shoutz’s Front Flip platform and lottery incentive program will collect customer behavior data and help drive sales.

That data is a big benefit in itself.  We’ll learn even more about the way lottery games fit into players’ retail experiences.  That knowledge will then allow us to offer more powerful sponsorship opportunities to consumer brands, which in turn helps drive ticket sales by giving players added incentive to play -- they could win the products they already love.

Companies are increasingly showing their interest in Daily Fantasy Sports. Do you see a business opportunity there? What are your plans for the future?

Shoutz isn’t looking specifically at fantasy sports, though through some of our partnerships and other relationships we could potentially incorporate our Grand Rewards and Front Flip platforms into fantasy sports games.

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