International edition
June 24, 2021

It is firm’s first move into eSports market

FanDuel acquires eSports platform AlphaDraft

FanDuel acquires eSports platform AlphaDraft
FanDuel has announced the acquisition of Alpha Draft, a major eSports platform.
United States | 09/30/2015

FanDuel has announced the acquisition of Alpha Draft, a major eSports platform.

T

his is FanDuel’s first move into eSports market. It proves that the industries of eSports and fantasy sports are getting closer to each other like never before.

Because of FanDuel’s ambitions to become the biggest operator in the fantasy sports industry, it has recently made other serious investments, such as acquiring Kotikan and numberFire.

Nigel Eccles, FanDuel’s CEO, said “With over 200 million people globally watching eSports, AlphaDraft gives those fans a way to engage with this burgeoning entertainment product that creates an enormous opportunity for us.”

“This is sports for a new demographic, with very little crossover with what are considered traditional sports fans, and this acquisition gives us the ability to leverage the expertize of AlphaDraft’s team, while helping their efforts in customer acquisition and building awareness of this new industry. It’s a win-win”, he remarked.

“This pairing creates an incredible opportunity to drive the fantasy industry forward and create compelling products that will enhance all fan engagement”, said Todd Peterson, the CEO of Alpha Draft.

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