t booth #1126, SG Interactive, a division of Scientific Games, will highlight SG Universe, a holistic mobile and desktop solution with compelling content for land-based casino operators to engage players both online and in-casino – all with a single, 360-degree view of the player.
SG Universe, which is comprised of award-winning platforms, including Mobile Concierge, VenueBet, Play4FunNetwork, Core System Integration and Game Server, represents more than 125 casinos via 91 apps.
SG Universe is the standalone, proactive solution for land-based casinos in an evolving world where mobile devices now outnumber humans and with a social casino industry worth $3 billion annually and growing. As a salient example, Mohegan Tribal Gaming Authority (MTGA) recently extended its use of SG Universe with the addition of the Play4Fun Network after beginning with the Mobile Concierge mobile marketing platform in 2013.
Bobby Soper, President of MTGA, said: "Working with Scientific Games Interactive to provide a proven social casino experience and free-play access to the various games already enjoyed by players on our casino floor is an amazing extension of Mohegan Sun's offering. We're excited to extend entertainment beyond the walls of our property for members of our Momentum loyalty program and look forward to using these incremental player touch points to deepen those player relationships with our brand."
The SG UniversePlay4Fun Network is a proven social casino platform that connects casinos with their players for more than 85 average minutes per day per engaged player in a compelling web and mobile-based social casino experience. SG Interactive leverages the innovations, content and findings from its Social Casino group within its B2B offering for the benefit of casino operators. A number of North American casino operators have signed on with Play4Fun Network this year with an expectation that more than 40 casinos will be represented by this B2B social casino platform by the end of 2015.
Jordan Levin, President, Interactive at Scientific Games, remarked: "The fact that so many operators have chosen to power their gaming world with the Play4Fun Network is an incredible endorsement of its ability to build, monetize and engage player communities for land-based casino operators through customized web and mobile social casino offerings anchored by the most robust casino game library in the world. It's time to capitalize on the truth of your customer and to live beyond brick-and-mortar. It's time to be when and where your customer is with the content they want."
In addition to the Play4Fun Network, SG Universe also offers Core System Integration, Mobile Concierge and VenueBet. Core System Integration integrates seamlessly into a casino's loyalty and patron management systems and provides the ability to deliver a powerful, personalized, branded experience based on a player's activity. With SG Universe Mobile Concierge, players can engage with a casino's brand and amenities including the ability to view loyalty rewards, receive personalized messages, and book hotel rooms, spa treatments and more.
With the SG Universe VenueBet platform, players can experience slots and table games, including tribal gaming solutions, from their smart phone or tablet within pre-determined areas of a casino property, turning players' mobile devices into incremental gaming positions on the casino floor, all supported by the deepest and broadest portfolio of player-favorite content through the Bally, Barcrest, Shuffle Master and Williams game development studios.