International edition
September 25, 2020

"Attracting millennials to the casino floor is the most critical issue facing gaming destinations today"

GameCo to bring skill-based video game gambling machines to casino floors

GameCo to bring skill-based video game gambling machines to casino floors
GameCo, Inc. has created the world’s first video game gambling machines (VGM) in an effort to bring a new generation of gamers to land-based casinos.
United States | 09/25/2015

GameCo, Inc. has created the world’s first video game gambling machines (VGM) in an effort to bring a new generation of gamers to land-based casinos.

S

imilar to electronic poker or blackjack but featuring popular video games, GameCo’s proprietary arcade-style cabinets utilize a patent-pending system that balances player skill with proprietary game design to deliver single player games, while maintaining the same house return to players as traditional slot machines.

“Attracting millennials to the casino floor is the most critical issue facing gaming destinations today and GameCo is delivering the solution casinos need to engage this key audience,” remarked Blaine Graboyes, GameCo co-founder and chief executive officer (CEO). “Our skill-based VGMs are the natural evolution of the slot machine. We have created a truly state-of-the-art experience that speaks directly to the nearly 93 million adult Americans that play video games.”

Using its patent-pending algorithm and unique game design, GameCo is working with leading game developers and publishers to adapt popular video games for casino gaming all while meeting regulatory requirements. The company will offer a wide variety of game play experiences with genres and themes from core to casual including everything from sports, racing, and fighting games, to first person shooter, puzzle, hidden objects, and match 3 games.

“GameCo has developed a product that not only appeals to a younger generation but that also provides an engaging and dynamic entertainment experience,” said Seth Schorr, CEO of Fifth Street Gaming. “With this new product, casinos have an opportunity to build a new revenue stream by creating a real life gaming space for a new demographic of gamers.”

Working alongside compliance testing agencies, such as Gaming Laboratories International (GLI) and various state gaming regulators, GameCo is taking all necessary steps to ensure that its VGMs accommodate all gambling regulations. The company is currently building full compliance prototypes as part of the regulatory approval process and expects to begin field trials in early 2016.

 

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