ith this award, the Virginia Lottery will expand on its 23-year history of offering lottery subscriptions services with a new state-of-the-art digital solution from NeoPollard Interactive. Upon implementation, this new contract comprises an initial term of five years, and may be renewed for five successive one year periods.
The integrated eSubs digital solution provided by NeoPollard Interactive will comprise all necessary software, hardware, and services—including an innovative, new, and completely independent draw-based games system—to allow lottery players in Virginia to securely purchase subscriptions, account for associated wagers and winnings, and manage their player accounts via the Virginia Lottery's website.
"This has been a long-planned modernization to our existing subscriptions program," said Paula Otto, Executive Director, Virginia Lottery. "The Virginia Lottery has been a leader in lottery subscriptions, offering subscriptions sales through the mail since the early '90s, and subsequently adding an Internet purchase option about a decade ago. Through this initiative with NeoPollard Interactive, we will be able to build on this history by better leveraging technology in order to meet consumer demand and grow our player base in a responsible manner to the benefit of all Virginians."
"NeoPollard Interactive is proud to be a part of the eSubs initiative in the Commonwealth of Virginia," said Doug Pollard, Co-Chief Executive Officer, NeoPollard Interactive. "In 2014, Pollard Banknote, one of NeoPollard Interactive's parent companies, was awarded a primary instant ticket printing contract with the Virginia Lottery, and we're very excited to build upon and grow this relationship on the interactive front. More importantly, as a recognized leader in the digital space for lotteries in North America, NeoPollard Interactive looks forward to helping the Virginia Lottery launch a cutting-edge solution that enhances the player experience and, ultimately, generates incremental revenue to support public education in Virginia."
Ilan Rosen, Co-Chief Executive Officer, NeoPollard Interactive, added, "We are excited that our new and innovative draw-based games solution has been selected to be the engine for the Virginia Lottery's eSubs offering. This is the second North American lottery that will soon launch this player-centric solution, which was developed with a 'mobile first' approach, and we are confident that it will drive growth and become an important part of the Lottery's overall future strategy."