he participants will be able to view presentations of Win Systems’ casino management systems and solutions, as well as their new technological developments.
SAGSE Mx One is an integrating event prior to G2E in Las Vegas, during which training on the new law of Mexico and Neuromarketing will be provided, ending with a first class cocktail. The event begins with a series of conferences and discussion, "Mexico: updated on the new legislation and regulation, enforcement and benefits," by the law firm Lazcano Samano. In the second cycle,
SAGSE University will present "Neuromarketing for casinos: emotion and creativity oriented to the gambler’s behavior." On the other hand, the theme "Moments of Truth (MOTs)" will be discussed.
Eric Benchimol, CEO of Win Systems expressed: "We found this initiative very interesting because it offers a space where the players of the industry can gather, as well as update on the new law and internalize on Neuromarketing. As a leading provider of casino management system in Latin America, we did not hesitate to participate as a sponsor of this event since it is very attractive for the sector. This is the first time that it takes place and we are convinced it will be successful. It is very important for us to accompany and support our customers with different initiatives."