itled The Vegas Line, the new range consists of games optimized for mobile play, developed by designers with experience in both American land-based slots and in European online gaming.
Since land-based casino resorts are increasingly offering social casinos to better attract or retain players, there is significant demand for the digital games offered by this new product line, a spokesman said, noting that mobile users represent the largest growth segment in the social casino vertical.
“Mobile players respond best to games with great usability and compelling experience,” said Geoffrey Hansen, managing director of Genesis. “We refined our user interface and paired that with proven game features. Our customers need games that players will get into quickly and provide an experience that will keep them coming back.”
Genesis Gaming has in the past supplied white label slot content for top tier social casinos, deploying over 60 games in under a three year period.
Hansen said that after initially launching with ten games in 2015, the company’s games inventory will grow by ten games per quarter through 2016, providing the continuous renewal of titles needed to support the ongoing marketing and promotional needs of social casinos.
“The Vegas Line is designed to provide our customers with a growing portfolio featuring a diverse range of game play, themes and art styles,” he said. “The depth of the Vegas Line catalogue allows for each social casino to choose the games that are the best fit for their players, whether that is games inspired by land-based casino hits or those built on successful European game play.”
Scott Sims, head of design at Genesis, commented: “We chose game themes based on the most popular themes in social casinos. Then we combined that with our first-hand knowledge of what works in social gaming and our years designing games for the European market. And of course, with our ongoing work in land-based gaming.”