International edition
June 25, 2021

To improve the efficiency and effectiveness in the way customers are acquired and recruited

Nektan launches marketing services company

Nektan launches marketing services company
Nektan has announced the launch of Nektan Marketing Services, a turnkey digital marketing division, in partnership with Betfred founder Fred Done & digital acquisition specialist Warren Jacobs of Active Win Media.
United Kingdom | 09/02/2015

Nektan has announced the launch of Nektan Marketing Services, a turnkey digital marketing division, in partnership with Betfred founder Fred Done & digital acquisition specialist Warren Jacobs of Active Win Media.

T

he new service will provide full turnkey services for Nektan's partners to acquire new gaming players via all digital acquisition channels including paid search, media buying, management of affiliate networks, social media & search engine optimisation.

The services will be tailored to the specific requirements of each of Nektan's individual partners, helping to improve the efficiency & effectiveness in the way customers are acquired & recruited to the partner's mobile casinos that Nektan operates on their behalf.

NMS will be fully integrated with Nektan's existing product, customer support, relationship management & data analysis services on the company's proprietary gaming technology platform, Evolve.

David Gosen, Nektan's CEO said Wednesday: "We are very pleased to be working in partnership with Fred & Warren, such well-respected & established gaming industry professionals. NMS will help us to more effectively work with & enable our partners to improve the rate & cost of their customer acquisition, thereby significantly increasing player lifetime values & profitability."

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