he Microgame Group is a major Italian platform and content provider to over 30 operators in Italy. Microgame launched Inspired’s Virtuals across its retail division, Pianeta Scommesse, in June 2014. Following the success of Inspired’s Virtuals in retail, Microgame also launched a number of Inspired’s Virtuals online across 80 websites earlier this year.
Microgame is set to benefit from incremental virtuals revenues, as well as reduced hardware and maintenance costs. Microgame plans to dedicate one channel to Rush Football, the most popular virtual sport in Italy, and offer a range of other virtuals on the other channels.
Vitaliano Casalone, Presidente of Inspired Italia, commented: “We are thrilled to announce the first deployment of our Multi-Viewer technology in Italy. It was a seamless certification and rollout – now installed, we are confident it will drive significant operational efficiencies and revenues for Microgame. It also provides the perfect foundation for the upcoming regulatory change that will increase the event limit to 2000 events per day.”
Inspired currently supplies circa. 95% of the land-based and online virtual sports market in Italy. In the last year, Inspired’s Virtuals products have supported the development of a €1billion p.a. market in Italy.