he two-year deal, with an option on a third year, will see Coral, the fastest growing UK multi-channel betting and gaming operator, become the sponsor of the Putney End Stand while also providing betting services at Craven Cottage on matchdays.
Coral will have visible branding on the sides of the giant screen and TV gantry of the Putney End Stand. Coral betting booths will be located around the stadium whilst the Coral brand will appear on in-stadium marketing rights consisting of LED pitch perimeter advertising and logo presence on the interview backdrop.
Through its association with Fulham FC, Coral aims to further strengthen its position as one of the biggest sports-betting operators in the market and increase acquisitions via communication with home and away fans that visit Craven Cottage.
Matt Prevost, Brand Director, Coral said: ‘We are thrilled to announce our partnership with Fulham Football Club. We look forward to offering Fulham fans the very best service for online, retail and mobile betting as well as in-stadia betting kiosks at Craven Cottage.' ‘It promises to be an exciting season ahead for The Whites, and every one at Coral wishes the manager, players and all the fans the very best of luck’.
Fulham Football Club CEO, Alistair Mackintosh, added: ‘I am delighted that Coral has joined as the Club’s Betting & Gaming Partner where they will enjoy significant brand exposure at our iconic ground. We look forward to working with Coral and creating a strong partnership over the coming years.’