he firm has released the first multi-channel 'bet status' checker, allowing customers to check the status of a retail bet - including whether it is ready for collection - across any of their digital devices, including mobile.
Accumulator football bets placed in a Ladbrokes shop can also be tracked on any digital device via the Grid portal, aligning the digital experience to the shop experience and keeping the excitement in one place without the need for multiple apps.
Customers with a Grid card can now use the retail "cash out" feature on their digital devices without returning to their local shop by following the Acca links at thegrid.ladbrokes.com
Nick Zajdel, Director of Commercial Operations at Ladbrokes said: "Developing a multichannel offering is one of our key strategic pillars and our focus is very clearly on attracting football customers at this critical time.
"When we unveiled our single digital platform last month we promised a series of improvements and a focus on football and a 'One Ladbrokes' experience for retail customers as well.
"The facility to check the status, or to cash out of a bet placed in one of our shops on your mobile whilst you're out and about will add to the excitement we all enjoy on a busy day of football. We're making that experience seamless as we know that Saturdays can often be a busy time.
"We know that customers need an exciting experience when they're using our products - no matter what the platform - and we're now beginning to join a lot of the dots to create what we believe is an unrivalled multichannel experience."