International edition
June 14, 2021

Exclusive interview with Chris McSwain, Managing Partner of Awesome Hand Gaming

“We want to be the premier terminal operator in Illinois”

“We want to be the premier terminal operator in Illinois”
The Illinois-licensed video slot machine operator, Awesome Hand Gaming, recently launched its new loyalty program. Chris McSwain explained how the app evolved from a traditional point rewards program to a more modern, innovative one.
United States | 08/07/2015

The Illinois-licensed video slot machine operator, Awesome Hand Gaming, recently launched its new loyalty program. Chris McSwain explained how the app evolved from a traditional point rewards program to a more modern, innovative one.

T

ell us about your new app. How did the idea come about? What does the app offer?

Awesome Hand Gaming launched its new loyalty program, Platinum Players Program, on August 4th. Platinum Players will provide members with great reasons to use Awesome Hand Gaming. We viewed the advancement as a necessity rather than a luxury. We’re bringing video gaming into the twenty-first century.

Players will receive exclusive emails about events, promotions, and specials at their favorite locations. Members can earn points by checking into Awesome Hand Gaming locations, attending events, and sharing posts on social media. Points can be redeemed for Awesome Hand Gaming merchandise, coupons, discounts, and freebies at Awesome Hand Gaming locations.

The legalization of the use of video gaming terminals in liquor licensed establishments has given Illinois the chance to advance economically. How do you see the US gaming industry evolving going forward?

Going forward the US Gaming industry must catch up to the digital economy. We feel that by moving our marketing initiatives to the digital realm, we will be able to position ourselves as the premier provider for businesses and consumers alike.

Casino operators are betting big on skill-based games and non-gambling attractions, in an effort to attract millennials. What does Awesome Hand Gaming do in order to cater to changes in trends, in this constantly-evolving industry?

Awesome Hand made a decision early on to make digital marketing the priority in order to attract all generations. We have leveraged social media, including Facebook and Twitter, built a custom responsive website, and of course, built a mobile app to market to millennials, gen exers, and baby boomers alike. Failure to embrace the digital trends could lead to missed opportunities, and ultimately, the derailment of any business.

How do you innovate?

We have partnered with Youtech & Associates, an innovative marketing and development agency, well versed in market conditions and current digital trends.

How are you planning to expand the business?

We hope to add quality establishments to our growing routes. We believe that providing a mobile application for our consumers will in turn provide a value added for out current restaurants.

Would you please brief us about your plans for the future?

We want to be the premier terminal operator in Illinois. We will do this through progressive marketing and a commitment to innovation.

Where can readers learn more about Awesome Hand Gaming?

Visit: awesomehandgaming.com, the platinum players website: ahgplatinumplayers.com.

To download the app, visit:

http://bit.ly/AHGPlayers

http://bit.ly/AHGPlayer

What is your opinion about this article?
  • I like it
    %
    0 votos
  • I don't like it
    %
    0 votos
  • I have not thought about it
    %
    0 votos
Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.
Follow us on Facebook