iké launched Inspired’s Virtuals in 2012 online and across 200 retail outlets. It currently offers a number of Inspired’s market leading Virtual Sports, including: Rush Football, Rush Cycling, Rush Tennis, Rush Motor Racing, Rush Horses and Rush Greyhounds.
Niké has also launched Inspired’s Virtuals via a mobile web platform and a dedicated mobile app, which is available in both Apple and Google App stores in versions for mobile and tablet.
With planned retail growth for the New Year, Niké intends to increase Inspired’s Virtuals retail presence throughout its estate in 2016.
In addition, due to the popularity and success of Inspired’s Rush Football, Niké will imminently be launching a second Rush Football channel in retail and online, which will feature teams from the Slovak Football League.
Steve Rogers, SVP Virtual Sports, Inspired, commented: “We are thrilled to extend our virtual sports contract with Niké and continue to work closely together to align our product development with Niké’s channel and retail expansion.”
Michal Hanák, Head of Strategic Development, Niké added: “Inspired offers a great product with easy customisation. It was our clear choice over any other Virtuals products on the market. Thanks to Inspired our Virtuals product is growing at a rate of 67% YTD."