International edition
September 21, 2020

Casino represents the highest source of income for online gaming operator

Increased customer activity drives 32Red H1 2015 performance

Increased customer activity drives 32Red H1 2015 performance
32Red has cited the impact of a focus on customer service, increased marketing expenditure and cross sell from supporting products as the main reason behind a year-on-year jump in revenue during the six months through to June 30.
United Kingdom | 07/23/2015

32Red has cited the impact of a focus on customer service, increased marketing expenditure and cross sell from supporting products as the main reason behind a year-on-year jump in revenue during the six months through to June 30.

N

et gaming revenue in the first half of the year amounted to £18.6 million (USD 29M), up 22% from the £15.2 million posted in the corresponding period last year.

Casino represents the highest source of income for the online gaming operator, with such operations generating £17 million in revenue, up 21% on the previous year.

32Red’s online casino service in Italy was the main growth area of the company during the first half, with revenue from this division up 67% on a year-on-year basis to £900,000.

The operator also noted that the number of new casino players was up 12% on last year to 26,407, while active casino customers also jumped by 22% year-on-year to 62,214.

Ed Ware, chief executive of 32Red, said: “Our continued focus on customer service, combined with increased marketing expenditure and cross sell from supporting products has driven double-digit organic revenue growth in the 32Red casino in the half year.”

“We recently announced the acquisition of the Roxy Palace business and I am delighted with initial trading and the integration progress. The combination of this earnings-enhancing acquisition allied with our strong organic growth provides a strong platform for continued growth and we look forward to the future with confidence,” he added.

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