International edition
September 28, 2021

Exclusive interview with Lawrence Levy, Senior Vice President for Central America and South America, Novomatic

“We see lots of potential in controlled online gaming in the Peruvian market”

“We see lots of potential in controlled online gaming in the Peruvian market”
Novomatic's Lawrence Levy shared his vision on the Peruvian market from the operator's perspective. “For our operations the first half of this year has been very good,” he noted.
Peru | 06/25/2015

Novomatic's Lawrence Levy shared his vision on the Peruvian market from the operator's perspective. “For our operations the first half of this year has been very good,” he noted.

C

urrently, Crown Gaming Peru operates 16 electronic casinos under the Liberty and Admiral brands, 12 of which are located in Lima. How was the first part of the year for you? What was the feedback you received? Which new machines have you installed? How do you expect to close the year?

Actually the operating companies are Sierra Machines and Inmobiliaria Rapid. Under the brands of ADMIRAL and ADMIRAL Liberty we operate 17 electronic casinos in Peru, 12 of which are in Lima. For our operations the first half of this year has been very good, recording steady growth over the same period of last year. The real star of our new slot machines in operation has been the Novomatic DOMINATOR which, since its installation (in all of our salons), has performed at close to twice the  venues' floor average. We fully expect to continue this growth trend over the remainder of the year.

Last year, you introduced the Wide Area Progressive Jackpot (WAP) into your salons, offering Ancient Giants on your gaming floors. What have the results been? Were there any differences in performance among Lima, Chimbote, Chiclayo, Chincha and Huacho salons?

Yes, during the last part of 2014 we introduced a Wide Area Progressive (WAP) into the majority of our salons as an add-on module of our Octavian MyACP online system. The results have been very positive to date, with this 4-level progressive offering a top prize of S/. 50,000. As our players have become familiar with the system we are now generating higher coin-in numbers in both Lima and the provinces

The General Direction of Casino Games and Slot Machines of MINCETUR is working on legislation to regulate online gambling. How are you monitoring these possible changes? What is Peru's iGaming potential? In what way would this impact land-based gambling? What legislative changes would be necessary?

The regulation of online Gaming in Peru is a necessary and, I have to say, welcome step by Mincetur that will help to control both the system provider and the game user. Our head office in Austria has various companies that have developed and manage online, mobile and social gaming as well as video lotteries, so we are following the  positive developments in Peru very closely. We do see lots of potential in controlled online gaming in the Peruvian market to the benefit of all market participants: the suppliers, the operators and most importantly the clients. In our experience iGaming will create its own market, not directly affecting or 'cannibalising' the casino and slot arcade markets. Regarding legislation, if access to the games is properly controlled, and a local company is required to hold the license, then the administration from Mincetur’s point of view will be wholly transparent.

Admiral is to open more gaming floors in Peru. What can you tell us about this possibility?

We are always looking for new projects, both in Lima and in the provinces. When the right opportunities come along we will do our best to close those deals very quickly.

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