obile Gaming is a new global market for the Company with a new product line of casual mobile games principally delivered to land-based casinos in the United States.
Casual Mobile Gaming are games designed for smartphones and tablets for a mass-market audience and which have any type of gameplay and sit within any genre. Casual games typically offer simple gameplay with no particular skills required in order to play and enjoy
The GameAccount Network Casual Mobile Gaming platform, launched in Q1 2015, after eighteen months in Research & Development and has, since the commencement of soft-launch marketing, achieved Average Revenue Per Daily Active User (ARPDAU) of $0.24c, which currently exceeds general expectations within the Casual Mobile Gaming Industry.
The first casual mobile game delivered for a US casino, ‘Foxwoods Solitaire’ is available for both Google Android and Apple iOS mobile devices in over 150 countries worldwide. This game contains links promoting the Simulated Gaming app also available in App stores. Additional casual mobile games will be delivered online in 2015 for existing land-based casino clients of Simulated Gaming in the United States
Casual Mobile Gaming enables land-based US casinos access to the Mobile Gaming market worth an estimated $3bn per annum in the United States in 2013. Casual Mobile Gaming is proven to increase new downloads of Simulated Gaming mobile Apps which is proven to increase property visitation among existing patrons reactivate lapsed patrons bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property.
Dermot Smurfit, CEO of GameAccount Network commented: “Executives of land-based US casinos are generally aware that casino patrons also play casual mobile games while on and off-property. Our innovative Casual Mobile Gaming platform will now enable our clients of Simulated Gaming to tap into an existing $3bn market in the United States and extend their relationship with their patrons with highly engaging Casual Mobile Gaming experiences. We now offer land-based US casinos a unique service: Simulated Gaming complemented by Casual Mobile Gaming with a proven upgrade path to real money Regulated Gaming in the event suitable legislation passes in their State.”