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September 27, 2021

Finnish-based company will supply Simplebet with its BillFold sports betting kiosk

Finnplay bolsters African presence with Simplebet deal

Finnplay bolsters African presence with Simplebet deal
Finnplay has moved to strengthen its presence in the African market by entering into a partnership with Ghanaian-based betting agency Simplebet.
Finland | 06/24/2015

Finnplay has moved to strengthen its presence in the African market by entering into a partnership with Ghanaian-based betting agency Simplebet.

T

he solution, which will be rolled out across Simplebet land-based locations, will enable customers to access a range of sports betting services.

“Africa is a rapidly expanding market for sports betting both land-based and online,” Finnplay’s vice-presidnet of sales Erkki Nikun said.

“Our BillFold Kiosk Platform is designed for any form of gaming at a physical location. For Simplebet we integrated a betting product from Betinaction to deliver the requirements needed for the Simplebet business.”, added.

Ernest Badu, managing director of Simplebet, added: “We have been operating in Ghana for several years as a licensed betting agency. As our business has grown, we needed to scale the business and select a technology partner with expertise within retail sports betting. Finnplay’s kiosk solution met all our local requirements, both technically and commercially and we look forward to continuing to grow our business.”

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