eveloped by their in-house studio in Manchester, Coral is the first bookmaker to design and build their own omni channel games across all retail, social, mobile and desktop interactive channels under their CR Games brand.
Coral has a strong pipeline of new titles and aims to launch 10 more omni channel games by the end of the year. CR Games will also all be available to play exclusively on desktop and mobile across Gala Coral’s other brands, Galabingo.com and Galacasino.com.
Following the success of Wild Magic in Coral’s 1,850 betting shops in the UK and within their Magician Casino social gaming app, Wild Magic this week becomes fully omni channel as it is launched on desktop browsers, mobile and tablet.
Wild Magic is a five reel slot game with 10 win lines with additional bonus triggers including a ‘Red Hat Wild Bonus’. Innovation and excitement is delivered in the free spins round with a holdover wild symbol trail feature delivering big wins.
Mark Kemp, Gaming Director at Gala Coral commented: “Wild Magic is the first of many exclusive omni-channel gaming titles, all developed in HTML5 for simultaneous desktop and mobile launch from our CR Games studio in Manchester. All of our CR Games titles are now being developed as omni channel to be available to our customers across machines, interactive and social channels.
He continued: “Having a strong in-house games development team – that starts with excellent game design and development experience in the competitive UK machines market – provides a real advantage to deliver the best quality and innovative omni channel content for all of our customers. With our award-winning Coral Connect single omni channel wallet and bonusing, our customer gaming experience is becoming easier and more exciting wherever they choose to play with us.”