International edition
September 26, 2021

Traffic Generation will provide NYX with technology and services for social casino gaming

NYX Gaming Group secures Traffic Generation service agreement

NYX Gaming Group secures Traffic Generation service agreement
Online gaming and technology provider NYX Gaming Group has entered into a partnership with data and analytics specialist Traffic Generation.
United States | 06/11/2015

Online gaming and technology provider NYX Gaming Group has entered into a partnership with data and analytics specialist Traffic Generation.

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his will include the supply of the latest version of Traffic Generation’s Hub marketing platform, which it said will help enhance revenue and marketing management within the social casino space.

Traffic Generation will also provide NYX with its latest social casino optimization toolkits, which have recently been released to the market.

In addition, CRM, VIP and campaign management, as well as a number of social insight modules, will be deployed to provide NYX with a holistic view of players across various platforms.

Blair Albanese, senior account manager at NYX Gaming, said "TraffGen's suite of marketing and player management products are unique and we are excited to deploy them into our social casino business.”

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