he session "Twitter NOW! " which is taking place on the 25th June 2015 at 16.30, will look at how to maximize Twitter's "Bet Now" and "Play Now" buttons for live betting operators and time sensitive promotions.
Paul Lucey, an Account Executive at Twitter will present the session.
Paul heads up the Gaming and Gambling Vertical in Twitter EMEA HQ in Dublin. He was previously part of the Twitter's Agency team, managing agency development within the UK market. Prior to joining Twitter Paul worked in various roles within the advertising agency world, advising brands on their TV and VOD marketing strategy in Mediacom and Vizeum. He is @paull on Twitter.
"I'll take you through how to get the most out of Twitter Ads for acquiring new customers, and retaining current customers by showcasing some best in class examples. I will also be taking you through all of the latest updates on the platform," said Paul Lucey, Account Executive, Twitter.
The Player Acquisition Strategies conference  is a dedicated event for senior marketers involved in acquisition and retention within online gambling. The conference is designed so that delegates will get genuine ROI from attending sessions.
“We are really excited about the Player Acquisition Strategies conference this year and believe we have designed an event that will
provide an excellent learning and networking environment for senior marketers working within the iGaming industry,” said Shona ODonnell, Head of Operations for iGaming Business.