picentral, TransAct’s revolutionary promotion and bonusing software suite, is the industry’s only enterprise-level solution that enables the real-time delivery of targeted coupons and bonuses to players directly at the slot machine or electronic table game.
Operating today on over 10,500 gaming machines at 11 casinos worldwide in conjunction with the Company’s ServerPort and Epic 950 ticket printer which are installed in each gaming device, Epicentral connects directly to all existing slot management systems, slot machines and electronic table games, regardless of manufacturer, providing casino marketing and operations teams with unmatched flexibility. Using Epicentral, operators can easily design and run floor-wide promotions at the click of a button, eliminating the need for a visit to the gaming machine and vastly simplifying the process of attracting, rewarding and retaining players.
Since its introduction, Epicentral has driven proven, meaningful performance in casino operators’ floor-wide marketing operations.
Customers deploying Epicentral have reported a 60% increase in new player enrollment in their loyalty programs, a 37% increase in weekday afternoon slot handle, a 46% average increase in slot handle the evening of a coupon-drawing promotion, a 100% increase in lower-tier player average daily theoretical (ADT), a 34% increase in the number of returning players, an 87% redemption rate of coupons that encourage mid-week visits, an 86% increase in points earned by players club members, and a 14% increase in average player time on device.
TransAct will also feature two of its award-winning Epic gaming device printers – the Epic 950 and Epic 880. The proven reliability of the award-winning Epic 950 printer has made it the ticket-in/ticket-out (“TITO”) casino printing solution of choice. Installed in over 500,000 slot machines worldwide, the Epic 950 is easily integrated into all game types both old and new, is fully compatible with Epicentral, and features TicketBurst™ technology which eliminates player/ticket interference. The Epic 880 is a compact printer for use in a variety of non-casino gaming machines such as amusement with prizes, skill with prizes and video lottery terminals.
Offering unmatched flexibility, the Epic 880’s modular design makes it configurable to nearly any space.