ustomers will be able to place a bet directly from the app after their query has been answered, in addition to finding out odds on sports fixtures and events as well as the day’s horse racing cards.
Users can also set up notifications to receive updates on their favourite sports and events.
Degree 53 has developed a version of the app for both iOS and Android operating systems.
“When Betfred asked us to create their new messenger apps, their main aim was to provide users with the ability to place bets and check results in a way that resonates with other applications they are already engaged with, such as WhatsApp, Facebook Messenger and SMS,” Degree 53 managing director Andrew Daniels said.
“It was important for Betfred to deliver technology that meets changing needs and customer expectations.
“The messenger app achieves this by allowing customers to place bets on the go conveniently and with ease.”
Rakesh Chablani, managing director of Betfred.com, added: “The apps provide customers with a new channel to interact with Betfred.
“Placing messages and receiving sport event information, including live scores, direct to the mobile device are new innovative features and a superb addition to our digital offer.”