he revolutionary Epicentral promotion and bonusing software suite from TransAct is the industry’s only enterprise-level solution which enables the real-time direct delivery of targeted coupons and bonuses to players at the slot machine or electronic table game. In use across more than 10,500 gaming machines at 11 casinos worldwide in conjunction TransAct’s ServerPort™ and Epic 950® ticket printer which are installed in each gaming device, Epicentral works with all existing slot management systems, slot machines and electronic table games, regardless of manufacturer. Providing casino marketing and operations teams with unmatched flexibility, Epicentral allows them to easily design and run floor-wide promotions at the click of a button, eliminating the need for a visit to the gaming machine and vastly simplifying the process of attracting, rewarding and retaining players.
“Epicentral is a game-changing solution for casino operators as they work to improve and grow their businesses in what has become an extremely competitive industry environment,” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies.
“We are excited to be back at G2E Asia to again demonstrate the ability of Epicentral to drive meaningful performance improvements across the casino floor, resulting in a strong return on investment. As operators in Macau move forward with a greater emphasis on mass play, Epicentral’s ability to easily provide real-time coupons and bonuses makes it an ideal solution to help operators adapt to changing market dynamics and preferences. We believe operators in Macau can benefit from the strong floor performance current Epicentral customers continue to report, including a 37% increase in weekday afternoon slot handle and a doubling of lower-tier player average daily theoretical, and momentum for the solution is building as more casinos worldwide understand the clear value proposition of the system’s real-time promotional delivery capabilities.”
Epicentral has delivered proven, meaningful performance since its introduction, enhancing casino marketing operations along with the player experience. Customers deploying Epicentral have reported a 60% increase in new player enrollment in their loyalty programs, a 46% average increase in slot handle the evening of a coupon-drawing promotion, a 34% increase in the number of returning players, an 87% redemption rate of coupons that encourage mid-week visits, an 86% increase in points earned by players club members, and a 14% increase in average player time on device.
Thanks to an easy-to-use, intuitive graphical interface, Epicentral makes the process of creating coupon-based marketing programs simple. Casino marketing and operations teams can easily execute floor-wide promotions using a wide variety of criteria, including uncarded player time on machine, coin in, carded player data, rated player data, earned rewards and randomly awarded prizes.
Mr. Shuldman added, “Our award-winning Epic casino and gaming printers join Epicentral in clearly demonstrating to customers worldwide TransAct’s unwavering commitment to ongoing investments in technology and innovation. We are bringing our full lineup of Epic printers to G2E Asia 2015 and are eager to show customers how these devices provide them with the reliability they count on as they seek to improve the efficiency of their operations and provide guests with an uninterrupted experience. In particular, our Epic 950 continues to gain share in Asia and is a key component of our efforts to expand the number of Epicentral deployments worldwide.”
TransAct will also display at G2E Asia 2015 its diverse array of award-winning printing systems for gaming devices and self-service kiosks, including:
Epic 950® – Installed on over 500,000 slot machines worldwide, the proven reliability of TransAct’s award-winning Epic 950 printer has made it the ticket-in/ticket-out (“TITO”) casino printing solution of choice. Easily integrated into all game types both old and new, the Epic 950’s full compatibility with Epicentral provides for the real-time delivery of eye-catching personalized promotions and bonus offers directly to players at the gaming machine. Furthermore, its TicketBurst™ technology easily eliminates player/ticket interference.
Epic 880® – A compact printer for all types of gaming machines (including amusement with prizes, skill with prizes and video lottery terminals), the Epic 880 features a modular design that is configurable to nearly any space, a variable length ticket presenter and ticket retract capability. It also offers auto paper loading and can accommodate 4-inch or 6-inch paper rolls.
Epic 430® – With an easy-to-configure modular design, the Epic 430 is ideal for casino operators’ customer self-service kiosks. The printer features variable length tickets with graphics and coupons capabilities, quick paper roll changes, a fast print speed and an array of standard paper sensors.