he roll out follows the successful introduction of the functionality on the Ladbrokes "My Accas" product in April. Customer reaction has been good with over 25,000 players using the facility since its introduction.
"Cash Out" is now available on 18 markets across 15 sports with football, tennis, cricket, snooker and darts all covered. The plan is to extend into further markets on an ongoing basis over the summer.
Launching the functionality, Andrew Bagguley, Managing Director, Digital, said:
"During Q1 we prioritized the introduction of the 'Cash Out' functionality," said Andrew Bagguley, managing director, digital. "While it isn't a new concept for customers we recognize it's an important part of what we need to deliver to be competitive and it's one of the key parts of our plans for 2015. Today's step signals our larger intent towards a comprehensive offering across all our digital platforms over the coming months."