SSA is a non-profit organization that monitors irregular betting patterns and possible instances of event manipulation. Betway is now a full participant in the reporting system, which is geared towards identifying any such betting behaviour.
"We're delighted to have joined ESSA, the industry standard for betting integrity," said Richard Akitt, CEO of Betway. "ESSA provides the market leaders in regulated sports wagering with an effective, globally-recognized cross-border platform and it was a common sense move for us to align with other stakeholders to combat the threat of irregular and illegal betting activity."
"I am delighted that Betway has decided to join ESSA," said ESSA Secretary General Khalid Ali. "It represents another important step, further increasing ESSA's ability to protect the betting industry, their customers and sport from betting related corruption. Betway joins other responsible operators taking a robust and proactive approach to tackling a crime that attacks the heart of sport and consumer confidence."
Betway has undergone a huge marketing drive over the last 12 months as the company expands its operations. The firm has close ties to a number of different sports through its large sponsorship portfolio.
ESSA has invested heavily in cutting-edge technology to ensure its reporting systems are world-leading, providing operators and their customers with an effective, flexible and robust integrity platform.
The body continues to play a vital role as the regulated betting sector's representative body at national and transnational match-fixing policy deliberations. It also holds positions on working groups at the European Commission, Council of Europe and the International Olympic Committee (IOC).