n an extension to its multi-year ‘Coral Connect’ Omni-Channel contract, the long-standing tier one Playtech licensee will be the first customer to offer the highly innovative ‘iWatch’ app to its extensive UK and European player base.
A team of senior Playtech mobile developers have built on the company’s previous Android Wear sports betting release and worked intensively over the course of the last few months to develop the Apple Watch betting app, submitting it as soon as Apple opened its submission window at the beginning of April.
The app enables first adopters of the watch to initiate bets, browse live and forthcoming sporting events, monitor promotions, and receive alerts via technology linked to a user’s iOS mobile application.
Uniquely, and unlike other Apple Watch applications, once a bet is in progress Coral Players will have access to Cash Out functionality enabling them to instantly profit from winning positions in real-time.
A player simply touches the Coral app on the Apple Watch and is given immediate access to a grid of eight initial sports including football and tennis. After selecting a preferred sport they are able to view a list of ongoing and upcoming games complete with a series of betting options, as well as the choice of accessing ‘My Bets’ that displays current bet status and betting history.
Playtech is currently working with a number of other key licensees to launch further Apple Watch functionality, allowing hundreds of thousands more players in regulated markets to bet instantly from their wrists using the industry’s only true Omni-Channel solution.
Playtech’s pioneering ‘Coral Connect’ Omni-Channel solution enables a seamless, one wallet and one account experience with content available across all channels including 1,800 retail outlets, online and mobile and all devices. Connect has been a huge success with Coral signing close to 200,000 new Omni-Channel customers in just a year.
Mor Weizer, CEO, Playtech, said: “Innovation is part of our DNA at Playtech, an area we take very seriously and invest in heavily year-on-year. We are well ahead of any of our competitors on not just this development, but also the entire Omni-Channel offering as we have shown with Coral and as we are about to embark on with a number of other significant licensees.”
“The Apple Watch is a natural extension to this and no other supplier has the technology, global expertise, resource, and support to offer such an all-encompassing solution,” Weizer added.
Keith O’Loughlin, Sportsbook Director, Coral, said: “This is a fantastic, industry-first development that allows us to immediately engage with our customers on an entirely new level and significantly enhances our Omni-Channel solution with Playtech, our principal technology partner.”