he retention marketing specialist’s number of clients increased by 89 per cent to 150, while it ended 2014 with 65 employees – a 60 per cent increase from the start of the year.
“New marketing technologies are becoming integral to the success of consumer-centric companies of all sizes, across a large number of verticals,” said Pini Yakuel, founder and CEO of Optimove.
“We are proud to play an important role in helping those companies embrace this new era of customer marketing. Since laying the initial groundwork in 2010, we are now well positioned to lead the automated retention marketing field. Our 100 per cent year-over-year growth is testament to the strength of our team and the hard work they’ve invested to get us to where we are today.”
In the year, Optimove’s retention automation platform delivered more than 670 million marketing messages to 31.6 million unique customers on behalf of leading brands, including Zynga, Caesars Interactive Entertainment and 888.
The most-used message delivery channel was email (with approximately 211 million emails sent), followed by Facebook (113.5 million ad impressions), in-platform (9.4 million notices), SMS (6.5 million messages) and mobile push (3.4 million notifications).