International edition
June 21, 2021

Irina Krasnova, Marketing Manager, UB Gaming

“Colombia is a promising market for UB Gaming”

“Colombia is a promising market for UB Gaming”
In an exclusive chat with Yogonet, Krasnova explained the firm’s expectations for both FADJA 2015 and the year ahead: “We’re optimistic about our future”.
Colombia | 04/01/2015

In an exclusive chat with Yogonet, Krasnova explained the firm’s expectations for both FADJA 2015 and the year ahead: “We’re optimistic about our future”.


hat products will you be showcasing?

During FADJA 2015 exhibition in Colombia we will demonstrate GREENBET betting product, which is gaining worldwide popularity due to the variety and favorable conditions of work, among both players and owners of clubs. GREENBET offers bets on various virtual games with different types of attractive odds: cockroach and mouse racing, motorcycle racing, penalty, horse and greyhound races and many more. In particular we have launched a special novelty for the exhibition- Bets on Lucky Ladybugs.

What are your expectations for the trade show?

Our expectations are primarily related to the search for new partnerships to integrate GREENBET betting product and establish profitable long-term contracts for business development and to enter the Colombian gaming market.

In addition our main task - is to talk about company’s provided betting services and products, to introduce new products and to demonstrate our latest achievements.

Bearing in mind that the brand's participation at ICE was a success, do you feel more pressure on you to meet customer's expectations?

UB GAMING company is very pleased with the results of the previous ICE exhibition that took place in London. We managed to present our latest developments in the world of betting and gaming business and expand professional relationships, as well as to negotiate several beneficial contracts for GREENBET product integration.

Following to the results of our numerous participations in international exhibitions we get a lot of new requests and recommendations from our customers, helping us work more efficiently and making the most to offer only the best betting decisions and improve our products and the quality of provided services. Because of this cooperation becomes even more long-term and mutually beneficial.

Is Colombia a relevant market for UB Gaming? Are you planning to expand in Latin America?

Every year the exhibition in Colombia shows high activity of participants and visitors. UB GAMING experts also mention that this event holds its rightful place among the world's most important gambling events. Our experts believe the Colombian market is quite promising and attractive for our company, because the most demanded and advanced aspect of gaming industry in Columbia are bets and lotteries. These trends are directly related to our company’s activities.

As for the Latin American market, UB GAMING for several years is taking part in Buenos Aires exhibition. And this year is no exception. From year to year we are witnessing the rapid gambling growth, which allows us to expand our partnership in this region.

Gaming experts assure that “A number of the largest gaming companies today will not be in the same ownership by the end of 2015,” what are your predictions for the year ahead? 

UB GAMING specialists understand and assess the risks, including financial which are related to the regulation and changing conditions of the gambling market. We keep a sharp lookout for any changes in legislation of strategically important countries for us. All these aspects allow us to be optimistic about our future and develop long-term plans and goals.

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