International edition
September 30, 2020

Oliver Lynch, Director of Systems, Comtrade Gaming

“Comtrade started its expansion in Latin America”

“Comtrade started its expansion in Latin America”
In an exclusive interview with Yogonet, Lynch talked about the firm’s participation at the upcoming FADJA trade show, pointing out the relevance of the South American market in its ambitious plans to widen the business.
Colombia | 03/30/2015

In an exclusive interview with Yogonet, Lynch talked about the firm’s participation at the upcoming FADJA trade show, pointing out the relevance of the South American market in its ambitious plans to widen the business.

W

hat are your expectations for FADJA 2015?

Comtrade Gaming has been delivering advanced gaming platforms and professional services to both online and land-based gaming sectors for over 10 years, mostly in Europe and USA, but recently also in Asia and Australia. We see Colombia and South America in general, as the next significant market to position our company in.  We are keen on meeting new gaming professionals and expect a lot of successful business development initiatives from the show.

What will you be doing at the show?

We have just started our expansion in the Latin American territory and we see FADJA as a launch pad for our business in the region. We have already set up some discussions in advance and we hope to create a lot of new business relationships and opportunities at the show.

Why is the Colombian market relevant for Comtrade?

We see many opportunities in the Latin American market for Comtrade Gaming, especially in the areas of gaming machine management and control. Every market has specific requirements in this respect and the same solutions which are deployed in mature US and European markets might not fit locally. Therefore, we have developed a flexible solution which doesn’t require an upgrade of electronic gaming machines or even replacing them. It empowers operators and vendors to focus more on delivering an exceptional player experience than running the technology.

Gaming experts assure that “A number of the largest gaming companies today will not be in the same ownership by the end of 2015,” what are your predictions for the year ahead?

Recent mergers and acquisitions have reduced selection possibilities for operators and regulators that have to use the same company for monitoring their operations and operating or delivering machines on the market. Comtrade Gaming is part of a bigger group, which provides software engineering services and solutions in Telco, Finance and Public sectors. We see many opportunities for us, deriving from the fact that we are an independent company delivering open solutions and not locking operators into a single vendor monopoly trap.

What is your opinion about this article?
  • I like it
    %
    0 votos
  • I don't like it
    %
    0 votos
  • I have not thought about it
    %
    0 votos
Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.
Follow us on Facebook