ala is active in the state through a partnership with Atlantic City’s Borgata Hotel & Spa, with the partnership supporting the new launch, according to the Press of Atlantic City newspaper.
The updated website features 27 new games such as new video poker, slot-style and baccarat products, in addition to an improved user interface.
Chief marketing officer Jeremy Clemons said that the operator has been “encouraged” by growth in the New Jersey market and hopes that the new website will attract plenty of interest from players in the state.
“We’re encouraged by the growth. It further validates our decision to enter the market,” Clemons said.