The website provides customers with a consistent look and feel, no matter what device or operating system they use, while the platform allows licensees to create a bespoke user experience at an affordable price.
The new GoWager iOS application, which is now available in Apple’s UK App store, is one of the fastest ways to bet on a mobile device, making use of the iPhone’s technology to ensure that a customer can quickly find and place their bet.
It has been tested on the GoWager site and is controlled through FSB’s drag-and-drop content management system. The bespoke CMS platform gives operators control over the management of their user interface, including the ability to create and design unlimited landing pages.
For those with their own development teams, it uses a comprehensive set of APIs that allow them to develop their own front end. It also provides customer segmentation tools and automated awards programs to tailor individual acquisition and retention offers to customers.
David McDowell, chief executive and co-founder of FSB Tech, said: “These investments into the user experience and our market leading CRM tools are helping to establish FSB as the most advanced sports betting platform on the market.
“Many operators using a managed service are struggling to present a fresh experience to their customers. We are confident our platform will allow them to move away from these blanket offers that are reliant on number of markets traded being their only attempt at a point of difference.”
FSB signed an agreement last month to supply Asian giant Dafabet with a new, UK-facing sports betting site. The deal will see them trade a wide variety of sports, both pre-match and in-play, for the operator, including their market-leading horse racing product.
The FSB managed sports betting service includes a proprietary live sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing.
The company has an agreement with Sporting Solutions to include their in-play offering in the company's managed service and also has a distribution contract in place for Bit8 customers.