arma has been developing a more exciting games genre by merging the kick of winning money with the fun of casual and mobile games, claiming that extensive research has shown such products outperform traditional instant-win games in lottery markets, and increase player acquisition by appealing to a wider demographic.
Haunted Hotel and Secrets of the Pyramids are claimed to be the first episodic instant win games, featuring storylines played out over multiple chapters. Each level contains a hidden object puzzle and a crossword. Players must uncover hidden letters within the puzzle to solve the crossword to win real-money. Players can also uncover additional bonus mini-games as well as hidden clues to solve the mystery storyline, including hidden notes and artifacts.
Many of Karma’s titles include unlockable mini-games and achievements for added player excitement, and can be played cross-platform – for online computer (Flash), mobile (native iOS and Android) as well as HTML5 mobile.
Karma is based in Nova Scotia, Canada, and boasts a team with experience in both the real-money and social and mobile gaming sectors. The company raised $5 million in a series A round of financing in 2013, with backers including the former president of Electronic Arts as well as the former CTO of Groupon and co-founder of Inktomi.