OL BoaCompra is hoping that Playsimo will encourage more international gaming companies to enter this potentially lucrative Mexican market.
“With local payments put in place and the largest media company promoting titles through Playsimo, now is the time for international gaming companies to leverage our local expertise to enter the impressive Mexican market,” said Fernando Estevez Vazquez, head of international strategy and payments at UOL BoaCompra, in a statement.
“With gaming at an all-time high in popularity throughout Mexico, Televisa is investing a considerable amount to deliver the best games and game-related content to its audience,” explained Fernando Rondon Reynoso, gaming director for Televisa digital & new media. “UOL BoaCompra was a natural fit for us as a partner. The company reflects the same local expertise and has a deep understanding and experience in delivering the best services to gamers in Central and South America.”
Mexican gamers can use UOL BoaCompra’s localized payment options across all Playsimo games, including a Todito Cash account that you can top up at major convenience stores. UOL BoaCompra also offers its own in-game currency, Gold, that can be used across multiple games from a single wallet.