Käll cited a recent report by Swedish gambling regulator Lotteriinspektionen, which said 20% of the country’s problem gamblers play on websites other than Svenska Spel.
In response, Käll said Svenska Spel offers a safe gambling environment in which the operator could help those that do have a problem. Käll hopes the new online casino games service will help attract some of those players, which will in turn allow Svenska Spel to both protect them and get them the help that they may need.