he homepage also incorporates the new ‘This is the Ladbrokes Life’ marketing campaign that has been rolled out by the bookmaker.
In addition, the site has been made available in English, German and Swedish, while French and Dutch versions are to be rolled out in the near future.
Selmi Chakim, chief marketing officer of Ladbrokes Digital, said: “This new site puts our business partners at the forefront. One of our key goals was to create a responsive site in light of the increasing number of mobile and tablet visitors.
“The site also makes it easier than ever to find the markets and products of interest to our affiliates,” Chakim concluded.