International edition
September 23, 2021

Less than three years since stepping on the pitch

Bwin to sell online social gaming business

(UK).- Bwin.Party has announced that they will sell off their online social gaming business. The firm was hoping to lure gamblers from social gaming into the more lucrative business of online gambling but ultimately failed at both goals, following a loss of USD 8.5 M in 2014.


he online gaming firm entered the social gaming business with a USD 50 M investment to launch WIN, yet has struggled to make any significant in-roads into the industry that boomed in 2011 yet now only sees a handful of companies which are successful.

“We are in active discussions regarding the sale of Win, the group’s social gaming business and expect to make a further announcement shortly,” the company said today in a statement to Bloomberg. “The group is continuing its discussions with several parties regarding a variety of potential business combinations with a view to creating additional value for Bwin.Party.”

It was hoped that the US online gambling market would expand more than it has to date,  allowing for social gaming to help with the companies difficulties in New Jersey where they continue to lose money with a limited player pool.

However with no boom and the market expansion which would follow in the US looking likely until 2016 (at the earliest), the online gambling firm has decided enough is enough and is to leave the social gaming business.

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